by Adam Wilson
It’s never easy to come out of our comfort zone, especially when we’ve become set in our ways. When we get used to a certain way of doing something we’re generally resistant to the idea of doing it a different way, even if it may be more beneficial to us. The same applies to the kinds of products we buy. Once we’re loyal to a particular product or a particular brand, new products and brand have to really put the effort in if they’re to make us change their ways.
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